Bozjyra Fashion Week featuring
ethnic-style clothing by Kazakh and foreign designers is underway in Astana.
Each season of the event, presented in a contemporary context, commemorates the
women of the Great Steppe who have left an indelible mark on history. The theme
for this week is Aru Soltana, a representative of the highest Kazakh
aristocracy of the 16th century. At the age of 14-15, she arrived at the court of
Queen Elizabeth I of England in London, where she mesmerized the English with
her beauty and intellect. Fashion designers from Georgia, Russia, and
Uzbekistan participating in the event do not hide their inspiration from Kazakh
art.
«In the future, we want to
collaborate with designers from Central Asia and the Middle East. We understand
that our Turkic heritage is widespread and has been interpreted differently by
various peoples. The community of designers of the Turkic world provides an
opportunity to advance this direction. This development benefits not only the
designers but also serves economic development purposes,» said Lurena
Doskeyeva, organizer of the Bozjyra Fashion Week.
«Kazakhs highly value their
origins and roots. Each design and ornament in Kazakh traditional patterns
possesses a distinct power, which is captivating,» added Juliya Titova, fashion
designer from Russia.
