Cultural and humanitarian ties are a key part of both
bilateral and multilateral dialogue, as emphasized during the Central Asia-China
people-to-people exchange event in Astana. The event brought together
representatives from government bodies and media holdings of the five Central
Asian countries and China. Delivering a welcome address on behalf of the
President of Kazakhstan, State Counsellor Erlan Karin underscored the
importance of media integration in the digital age, noting that modern
communication platforms have become a continuation of the Silk Road.
«In fact, the formation of early communication networks was
already underway at that time. Today, we continue this tradition through the
internet, satellite, and digital platforms, bringing our media into a shared
rhythm of cooperation. Amid the transformation of media consumption, ongoing
digitalization, and evolving information trends, we firmly believe that
collaboration in content creation, technology exchange, and cultural enrichment
is more relevant than ever,» Karin said.
Forum participants discussed ongoing projects and outlined
areas for future cooperation. The parties expressed their readiness to engage
in joint media production, launch educational programs, and promote national
media content on international platforms. A key role in this effort will be
played by the launch of a new project that will be broadcast across the entire
region.
«The launch of the international version of the project «Xi
Jinping’s Favorite Quotes» is a vivid testament to the strengthening of
friendship and the development of humanitarian cooperation between China and
the Central Asian countries. I believe this project will give new impetus to
our relations,» said Shen Haixiong, President of the China Media Group.
Media cooperation between Kazakhstan and China will continue
with the creation of the international music project «Silk Way Star».
Additionally, the Jibek Joly/Silk Way TV channel, in collaboration with China’s
CGTN, produced a special project titled «The Great Journey Through Central Asia»
that showcases our culture.
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