Jibek Joly and Silk Way
TV channels have launched their new season, which promises to be dynamic and
engaging. Viewers from Almaty to Seoul and from Yerevan to Ulaanbaatar will be connected
through premieres, live broadcasts, and unique music projects. A highlight of
the lineup is the large-scale TV show Silk Way Star, already recognized as a
new cultural brand of Eurasia. Contestants from 12 countries will compete for
the title. The premiere will air on our channel and on those of the
participating countries on September 20.
«We have 5 episodes ready, and one by
one is totally different. And the contest, they are very-very strong. Very
powerful. And yesterday we had a tour just for traditional culture, music.
Traditional nations. Very very beautiful. Next year we are doing this, we have
this in China,» said Hong Bing, Silk Way Star jury member from China.
This year, Jibek Joly and
Silk Way TV channels are further strengthening their international media
partnerships and expanding broadcasts beyond Kazakhstan. The new season will
feature more reality shows, analytical programs, and human-interest stories.
Among them are investigative reports in Truth in Details and the project
Life of a Diplomat, which offers a behind-the-scenes look at the country’s
high-level politics. The season launch also introduced Jibek Joly Radio.
«We are preparing a wide range of new projects, but
most importantly, we are launching a new music radio format - focused entirely
on music with a distinctive and unique character. For now, we are spotlighting
Kazakh pop of the past ten years, representing a new wave in music. What sets
Jibek Joly Radio apart is that, alongside Kazakh pop, it also features music from
across Central Asia,» said
Natalya Burenkova, Head of Jibek Joly Radio.

