New geographic brand appears in Kazakhstan

A new geographical indication has been registered in Kazakhstan. According to spokesperson for the country’s Ministry of Justice Talgat Uali, a company producing bakery products will be named after Sairam, a major medieval city along the Great Silk Road, enabling its promotion and recognition. It is noteworthy that the country has registered a total of five national geographical indications, including Almaty Aport, Turkistan ice cream, Turkistan chocolate, Karagandy ice cream, and Sairam cake. The Ministry of Justice shared other updates, such as the opportunity for legal protection of trademarks. The process previously taking up to seven months will now be completed within three months. Furthermore, judicial expertise for intellectual property objects is being introduced in Kazakhstan.

“The establishment of this type of expertise marks a significant step toward protecting intellectual property objects, legally safeguarding investment activities, and enhancing the country’s image. In this regard, the ministry has organized training for forensic experts at the World Intellectual Property Organization’s Summer School. The forensic research methodology of designations registered as means of individualization, applied for registration, as well as those used without registration, has been developed to determine the presence or absence of similarity to the extent of confusion,” Uali said.