Kazakhstan
is increasingly attracting tourists from South and Southeast Asia as well as
Arab countries, drawn by its ski resorts, outdoor recreation, historical
landmarks, and distinctive culture. The country also offers a range of tourism
options, including business, eco, medical, and family tourism – the latter becoming especially popular among foreign
visitors. This was discussed by tourism industry
representatives in Astana at the annual international forum. According to them, new routes and destinations can serve as a tool for the
continued growth of tourist flow and enhancement of Kazakhstan’s competitiveness in
the global market. As stated by the Ministry of
Tourism, 7.5 million travelers visited Kazakhstan in the first half of 2025.
The most frequent visitors come from China, India, Türkiye, Germany, and South
Korea, while Thailand is showing growing interest.
«Now it's a trend that Thai people travel to Kazakhstan. They love to see the mountains, they love to see the snow, and they like nature in Kazakhstan. And also, we have direct flights from Kazakhstan to Thailand, and Thailand to Kazakhstan. I see that they know from influencers and also Thai celebrities that they’ve been to Kazakhstan and they post on social media, and that’s the point that Thai people see how to travel to Kazakhstan. And also, I think the main reason they come to Kazakhstan is because of free visa,» said Kanchana Sing-Udom, Regional Director at the Tourism Authority of Thailand.
«It’s very important for us to work with the
markets of China, India, and the UAE. Mongolia is also joining in. The Mangystau region attracts attention, too. Tourists’ interest is
growing each year, especially in summer. We’re also seeing more foreign
tourists in Burabai. Many countries are showing interest, and I think
Japan will be next,» shared Yer-Ali Tileuov, head
of the tour operator’s Astana office.
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