The Abai Kazakh State Academic Opera and Ballet Theater is preparing to launch a number of new projects. For example, people will have the opportunity to watch theatrical productions without leaving the house. Not only the audience from Kazakhstan can take advantage of this opportunity, but people from all over the globe. Such technology will enable the theater to go international and make a name, Acting Director Tair Karatayev said. The legendary theater has got a rebrand. Its logo, corporate identity and external visual interface have changed. The process took a year and a half.
Translation by Assem Zhanmukhanova
Editing by Saule Mukhamejanova