President Tokayev outlines priority areas for tourism development

Kazakh President Kassym-Jomart Tokayev chaired a meeting at the Akorda Presidential Palace outlining the priority directions for advancing tourism in the country. According to the Head of State, this is one of the most attractive sectors for investors, with its share in the gross world product reaching 10 percent and accounting for a third of the world’s service exports. Kazakhstan has all the necessary conditions, including a favorable geographical location, diverse nature, and a rich historical and cultural heritage, for expanding all types of tourism. President Tokayev stressed that this potential needs to be harnessed effectively, calling for systemic measures to achieve a qualitative breakthrough.

«To attract investors to the tourism sector, transparent and stable conditions should be created. The government, together with regional authorities, should start with digitization of the master plans for the development of resort areas and providing open access to them. Potential investors should have the opportunity to obtain up-to-date information about available land plots,» said the Kazakh President.

President Tokayev believes it is necessary to focus on attracting leading foreign IT specialists - digital nomads from around the world - to Kazakhstan. The government has been instructed to launch special programs, namely the Digital Nomad Visa and Digital Nomad Residency, in October. The Head of State also set the task of addressing transport infrastructure issues, including increasing the number of trains, expanding the presence of low-cost carriers on popular air routes, and completing road projects this year.

«International studies show that more than 70 percent of travelers opt for holiday destinations within a 4-hour flight time. Thus, Kazakhstan could be very attractive for tourists from China, India, countries of the Middle East and East Asia. It is essential to consider the specific aspects related to foreign tourists’ mentality, their interests and requests, rather than applying a one-size-fits-all program to all tourists. To this end, we need qualified personnel and a commitment to quality work. Within five years, it is possible to increase the number of foreign arrivals twofold or even threefold,» added the Head of State.

The year 2024 has been declared the Year of Kazakhstan Tourism in China. President Tokayev has instructed the Government and border region governors to prepare the nearest settlements for receiving tourists as well as to complete the modernization of the Bakhty and Kolzhat border checkpoints. Besides, the Head of State highlighted the importance of providing information support for the World Nomad Games, which are expected to draw tourists as well. According to him, the mountain cluster of the Almaty region, beach tourism in Mangystau, and the Shchuchinsk-Burabai resort area should become a hallmark of Kazakhstan’s tourism at the global level, with all efforts focused on their development.