Kazakhstan recognized as most promising destination for Chinese tourists in 2025

Kazakhstan recognized as most promising destination for Chinese tourists in 2025

Kazakhstan has been named the most promising destination for Chinese tourists in 2025. The prestigious award in this category was presented to the Kazakh Tourism National Company by the leading Chinese online travel agency «Tongcheng Travel». The platform offers comprehensive travel planning services and boasts over 230 million users. According to its data, demand for trips to the country in 2024 increased by 300 percent compared to 2023. The travel agency predicts that this trend will continue in 2025. Last year, 655,000 people visited Kazakhstan, which is nearly 80 percent more than in 2023. Chinese tourists, in particular, show great interest in the country’s natural beauty, historical landmarks, and cultural heritage.

«This represents nearly a twofold increase compared to the previous year. Of course, this growth is the result of the visa-free regime and the policy pursued by the state. We believe that the celebration of the Year of Kazakhstan Tourism in China last year made a significant contribution. This year, as anticipated by «Tongcheng Travel» and our company, Kazakhstan is expected to attract even more Chinese tourists,» said Daniyel Serzhanuly, Deputy Chairman of the Kazakh Tourism National Company.

Notably, Kazakhstan has been recognized as one of the best countries for travel this year by the authoritative British publisher Lonely Planet. According to CNN Travel, Almaty has been included in the list of the top destinations worth visiting in 2025.