Support and revival of traditional crafts through business
development. The book titled «Tamyr Reflections: 33 Narratives of Heritage and
Entrepreneurship in Qazaqstan» was presented in Astana. Prepared by professors
from Nazarbayev University, this work highlights the stories of successful
Kazakh individuals engaged in Kazakh folk art, including pottery, weaving,
jewelry making, and visual arts. Today, thanks to the unique works of
craftspeople, products in the national style are in demand and even set new
fashion trends.
«This is the 33rd year of independence for Kazakhstan. It’s
a very young nation and still despite being so young they have managed to
create a position for themselves in the world and also, they have brought back
their identity. So, 33 is a metaphor for this revival, national revival, and
connection to the past. We think it’s amazing how in these, especially the last
five years, how entrepreneurs have played such an important role in this
national revival,» said one of the book’s authors and Professor at NU Graduate
School of Business Shumaila Yousafzai.
Two more unique books were presented at the event. One
explores the rich craft traditions of Uzbekistan, while the other tells readers
about the traditional dwelling of nomads—the yurt. Additionally, visitors could
see the national-style works in person at the artisans’ exhibition, where
craftspeople from all over Kazakhstan showcased their vibrant creations,
including felt and textile products, paintings, souvenirs, and traditional
jewelry.
«Art is the very tool for us to showcase
Kazakhstan from a creative perspective. Nazarbayev University is an institution
that welcomes numerous foreign guests, professors, and students. For them, it
offers a unique introduction to Kazakh culture, helping them understand where
they are, that this is Kazakh land, rich with its own culture, history, and
art. Ultimately, the understanding of any nation comes through art,» said Alua
Nurbayeva, Research Assistant at the NU Research Center for Entrepreneurship
(NURCE).
