This is the story of Amirtay Bibasarov - a master who managed to turn his ancestors’ craft into a successful family business. His great-grandfather was a renowned shoemaker and blacksmith, and today his brand competes with Turkish and European manufacturers.
From studying at a Soviet institute to attending international exhibitions, from the hardships of the 1990s to online sales across Kazakhstan, Amirtay proves that passion for one’s work, perseverance, and craftsmanship can withstand any crisis.
In this episode - generational continuity, the intricacies of shoemaking, and plans for developing domestic footwear production.
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