Stanislav Appazov is the founder of a branding agency and academy that trains specialists in creativity and marketing. His portfolio includes hundreds of Kazakhstani brands. His main goal is not just to create visual identity but to build a complete system where creativity becomes a functioning business.
In this episode, we discuss how the creative industry is taking shape in Kazakhstan, why artisans need producers and brand managers, and why ideas fail to reach the market without a systematic approach. We also talk about the development of Kazakh-language naming, the government’s role in supporting the industry, and how even industrial enterprises are increasingly turning to branding to change perceptions of blue-collar professions and attract new talent.
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