Kazakhstan is expanding its presence in global
marketplaces. This year, a series of
national pavilions are set to begin operating on Chinese platforms, including
Alibaba and JD.com. These pavilions will showcase products from domestic
manufacturers, ranging from consumer goods to IT services. According to the
head of the Export Acceleration and Training Group at QazTrade, similar
initiatives will soon launch on Middle Eastern platforms, including through
Kazakh startups registered in Almaty and Dubai. Efforts to promote domestic
brands are also underway through offline sales and exhibitions. Trading houses
are already operating in China and the UAE, while a new pavilion is expected to
open at VDNH (Exhibition of Achievements of National Economy) in Moscow. A
logistics hub capable of consolidating cargo and supporting air transportation
is being established in Karagandy. New opportunities for Kazakh exporters will
be discussed in detail at a dedicated forum in Astana this week, which will run
alongside an exhibition of domestic producers.
«To increase efficiency, this forum is being
held alongside the Expo Goods Central Asia exhibition, which will take place from June 11 to
13. This platform brings together domestic businesses as well as international
partners. In addition to exporters and foreign partners, the event will also be
attended by representatives of major retail companies. This will enable local
manufacturers to establish strong and reliable partnerships with international
partners, including through the potential implementation of export-oriented
projects that could make a significant contribution to the development of
exports,» noted Almas Ikhsanov, Head of the Export Acceleration and Training
Group, QazTrade Center for Trade Policy Development.
Kazakhstan is actively promoting its processed
products in foreign markets. In 2024, exports increased by nearly 12%,
surpassing $28 billion. Key destination countries include Russia, China,
Germany, Uzbekistan, and Türkiye. In addition, efforts are underway to tap into
markets in Africa and Southeast Asia.
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