Assem Altynbekova learnt about design of clothes, sketches very early. Being a school student, she loved to draw very much, but afterwards she chose a different direction and forgot about her dream. Over the years, the small atelier has become a major and recognizable brand.
She first began to use national jewelry not as separate accessories, but she began to sew them on to the clothes. She is confident to have inherited style and intuition from her grandmother and mother, since she does not have any specialized education. But this is not an obstacle for her to create outfits that have conquered world runways.
