In 2008, Dinara Abdullina opened a multi-brand clothing store, and in 5 years she launched her own brand called Samidel. Her perforated felt vests were highly popular and trendy among Kazakhstani fashion setters for several seasons.
Dinara specializes in neo-ethno fashion, since she also designs casual clothes with prints stylized as national patterns. She is highly regarded in the fashion industry, recognized for her iconic sense of style and traditional design. The brand’s goal is to expand to the mass market and make available quality domestic clothing.
