Kazakhstan to develop digital tourism ecosystem

Kazakhstan to develop digital tourism ecosystem

Kazakhstan is set to introduce a «green corridor» for tourist groups to facilitate their movement at border checkpoints. Minister of Tourism and Sports Yerbol Myrzabossynov announced the initiative during a government meeting. According to him, the measure will reduce passport control processing time by nearly five times. The mechanism is already operating in pilot mode at the borders with Russia and the Kyrgyz Republic. The next major focus is shopping tourism, with the Tax Free pilot project aimed at boosting tourists’ purchasing activity. The project is currently active in several regions of the country.

«As part of this system, goods worth 4.9 billion tenge have been sold to foreign tourists. The average sales receipt amounted to 837,000 tenge. This is an indicator of the TOP 10 countries in the world. To improve the system, the following measures are proposed. Specifically, consider the possibility of transitioning the Tax Free system from a pilot mode to a permanent one, implementing this system in all regions of the country, and digitizing the application process,» Myrzabossynov said.

Kazakhstan is also proposing to simplify the process of obtaining the Neo Nomad Visa, particularly through an electronic migration portal. This will significantly reduce processing times. The Neo Nomad Visa allows foreign nationals to stay in Kazakhstan for up to one year. Overall, the country plans to introduce a unified digital tourism ecosystem.

«The creation of the unified mobile application, TravelStan, has been initiated. It is a full-fledged digital assistant, with functionality based on artificial intelligence. This means the app will help tourists book hotels, buy tickets, find guides and routes, order taxis, and consolidate all necessary services in one digital space,» Myrzabossynov added.

For the convenience of tourists, the Kazakhstan.travel portal offers all the necessary information for travelers, available in eight languages. It includes registers of virtual 3D tours and tour operators. Additionally, the E-Guides platform has been developed to help tourists find verified guides.