Branding is a relatively new
phenomenon in Kazakhstan. Most of the local businesses have understood how
important it is to offer a high quality and unique product long ago. They have
been using the best market methods. However the demand for the company branding
has been gaining momentum just now a growing number of businesses are realizing
that a brand encompasses more than just unique product line a recognizable logo
and beautiful packaging. Branding is also about creation of a positive
sustainable image of the company in the eyes of the consumer.
